We’ll visit one of the region’s atmospheric winter festivals – an experience you won’t soon forget. Depending on the matsuri, you can expect impressive snow sculptures, beautifully illuminated igloos, spectacular fireworks, fiery rituals, and many other highlights that magically light up the frozen season. Many of these festivals are deeply rooted in local culture and offer authentic insights into centuries-old traditions.
Often, the snow itself becomes the stage: children sled down man-made snow hills while adults warm up with hot drinks or enjoy regional street food. Photographers will find countless unique scenes – from flickering flames in a snowstorm to glowing lanterns against an icy backdrop.
Since most winter festivals take place outdoors, warm clothing and good footwear are essential. Dress in layers, and make sure to bring gloves, a hat, and non-slip shoes so you can fully enjoy the event – whether it’s ten below zero or snowing heavily.
A visit to a winter matsuri is not just a journey into another season, but a step into a fascinating world of light, sound, and tradition.
Cold air masses from Siberia meet moist winds over the Sea of Japan – the result: enormous amounts of snowfall unlike anywhere else in the world. Even Hokkaido, famous for its snow, receives far less than Tohoku. In some areas, 40 to 50 cm of fresh snow per day is not unusual.
Locals have long adapted to these extreme conditions. Days often begin with yuki-gaki, snow shoveling – and sometimes end the same way. Yet despite (or perhaps because of) the long and demanding winters, people in the region continue to celebrate ancient customs and seasonal festivals.
One of the most remarkable is the Namahage Sedo Matsuri in Akita. Every February, the fearsome Namahage – demon-like figures in terrifying masks – descend from the mountains. Regarded as divine messengers, they visit homes to remind people to live diligently and work hard.
Another, nearly forgotten festival takes place in a remote village. There, burning straw mats are swung around the body on ropes, creating a dazzling display of sparks in the snow. This fiery ritual once inspired Japanese poets, who likened the sparks to cherry blossoms in bloom. Thanks to those writings, a local community group revived the festival, and it is now held annually once again.
These winter celebrations are often accompanied by warm amazake – a sweet, non-alcoholic drink made from fermented rice that gently warms both body and soul.
And after a long day in the snow, there’s nothing quite like soaking in a steaming onsen hot spring – Japanese winter comfort at its finest.
