We’ll accompany you to selected summer festivals (Matsuri) in the Tohoku region and provide fascinating insights into their origins, history, and cultural significance. On site, we’ll explain the customs and unique aspects of each festival so you can experience the celebrations from a whole new perspective. At some events, you may even get the chance to actively participate—dressed in traditional attire and dancing alongside locals. Other festivals are more about relaxed enjoyment and quiet observation. Expect a vibrant atmosphere, colorful lanterns, lively music, and countless street stalls offering local Matsuri-style food to try. Please note that each festival has fixed dates, which may vary slightly from year to year.
The summer festivals (Matsuri) of the Tohoku region are among the most impressive cultural events in Japan. Between July and August, the otherwise quiet, nature-rich towns of Tohoku transform into vibrant centers full of music, color, light, and tradition. Four festivals stand out in particular: the Akita Kantō Matsuri, the Aomori Nebuta Matsuri, the Tsuchizaki Shinmeisha Matsuri in Akita, and the Kazuno Hanawabayashi Matsuri.
In early August, Akita City hosts the famous Kantō Matsuri—a festival that combines physical mastery, teamwork, and centuries-old tradition. The highlight is the giant Kantō poles: bamboo structures up to 12 meters tall, adorned with dozens of glowing paper lanterns. These poles can weigh up to 50 kilograms and are skillfully balanced on the performers’ foreheads, shoulders, hips, or even just the palms of their hands. Crowds line the streets, marveling at the displays, while rhythmic drums and chants like “Dokkoisho!” fill the air. The flickering lanterns, the tension in the crowd, and the performers’ energy create an almost magical atmosphere.
Even more colorful is the Nebuta Matsuri in Aomori, where massive illuminated paper floats—called Nebuta—parade through the city. These stunning creations depict dramatic scenes from mythology, history, or Kabuki theater. Accompanying the floats are dancers in vibrant costumes called Haneto, who hop and twirl through the streets shouting “Rassera, Rassera!” Visitors are even encouraged to join in if they wear the Haneto costume—a wonderful example of the region’s warm hospitality. Most nights end with spectacular fireworks.
Lesser known but equally impressive is the Tsuchizaki Matsuri, a UNESCO Intangible Cultural Heritage event held in the port district of Akita. Its highlight is the procession of elaborately decorated Yama floats, which are pulled through the streets in a powerful, energetic ritual. Accompanied by drums, flutes, and chants, the festival bursts with joy, noise, and excitement. It’s a centuries-old ritual that expresses gratitude for the harvest and seeks protection for the community.
In the rural town of Kazuno, near the Aomori border, the Hanawabayashi Matsuri is held each year—also recognized as UNESCO Intangible Cultural Heritage. Here, traditional music and dance take center stage. Participants in historical attire parade through the streets, playing drums and flutes in a solemn procession. The sound of instruments, the glow of lanterns, and the closeness to the local community give this festival an especially personal and almost intimate atmosphere.
Tohoku’s summer festivals offer a fascinating blend of spirituality, craftsmanship, music, and dance. Whether you’re admiring the giant Nebuta floats in Aomori, the lantern acrobats in Akita, the timeless parades in Kazuno, or the roaring energy of Tsuchizaki—you’ll feel the deep cultural roots and strong community spirit of this unique region. For anyone who wants to truly understand Japan, experiencing a Tohoku Matsuri is an unforgettable must.
